Really Cool IdeasStrategy, Direction and ExecutionI'm Patrick Raymond, the filmmaker and creative strategist who took Luminess Cosmetics from $50M to $250M+, launched $2B+ in fitness brands, and built campaigns for Disney, Johnson & Johnson, Wolfgang Puck and Kathy Ireland. I build the strategy and direct it myself. Real people. Real content. Packaged with AI thinking. Brand transformation delivered.
Selected work.
Led the brand's video and creative across every channel — ranked #1 by DRMetrix in both short- and long-form for multiple years running, and named AdSphere Brand of the Year in 2023. Including collabs with Disney and Celebrity Makeup Artist Sir John for the brand — Click for highlights.
Took DTC fitness brands from prototype to #1-ranked campaigns, launched in over 40 languages worldwide.
Launched his kitchen products and branded food content, including campaigns that held Top 10 broadcast and cable rankings for over two years.
Eight Silver and Gold Telly Awards, four Moxie Awards and a REMI Award for Best Director.
Thousands of strategic ads, branded content, celebrity and expert-led campaigns, real people storytelling and more — click below to jump straight to what you're looking for.
Most brands get strategy from one team and production from another, and the idea dies in between. With me, the person who builds your strategy is the one on set making it real, and the one watching the numbers after launch.
I build the creative strategy, then executive produce and direct it myself.
I oversee every part of execution and rollout, from social campaigns to national TV and branded content.
Daily oversight of your social and digital campaigns: analytics review, placement strategy, creative testing, and an asset library that keeps performing long after launch.
Most brands pay three vendors to make three versions of the same idea, and the idea gets weaker each time. I build it once, then cut it for everywhere it needs to live — same voice, same shoot, with messaging and styling that work natively on each platform. Not one spot resized six ways.
:15, :30 and :60 spots. Two, three and five-minute formats. Full 28:30 long form. Every duration, built to the same standard.
Every ad format — 9:16, 1:1, 4:5 and 16:9 — each with its own hooks, headlines, end cards and durations built for where it runs: Meta platforms, Amazon, AppLovin, YouTube and beyond. Creator-style, GRWM and demo, native to every feed.
Pre-roll, mid-form series, tutorials and how-to libraries, landing page and funnel video.
Versioned cutdowns for every retailer, marketplace and co-branded partner, delivered to each one’s spec.
Dermatologists, chefs, celebrity artists and real customers — cast, directed and captured on location or remotely.
A library that keeps producing after the wrap: 40 to 60 new assets a month at full tilt, so every channel stays fed.
Whatever the vision, the scale follows it. I've launched brands on UGC shot with iPhones, and I've run twenty 6K cameras with full lens packages for cinematic coverage, delivered live to global broadcast over satellite uplink. The standard doesn't move with the budget.
One campaign, from concept to finished assets, in three weeks.
Monthly strategy, new content and ongoing optimization. Tiered by how much of me you need — the lighter tiers buy access and a steady flow of work; larger retainers put me on your brand week to week. Most clients start here.
Senior creative leadership for your brand, without a full-time hire.
I put my fee where the results are. For the right brand partners I can structure a combo deal — a reduced base against performance upside. I've used this as a successful agreement for years, where both sides win. Ask me on the call.
I partner with ad and media agencies — Havas Edge among them — filling the role they need rather than replacing anyone. A good share of my work has come from pitching alongside media partners or being referred by them. I can take the whole campaign with my own team, or slot straight into the agency you already have.
Some brands hire me for the AI layer on its own — auditing a visual presence across site, social and campaign library, then building and handing over the systems that keep it producing without new headcount. It's the same system I built and run for my own brand. Scoped to the ask. Let's talk.
Real people. Real content.
Packaged with AI thinking.
Brand transformation delivered.
AI makes me faster and lets me test more. It doesn't make the work. What converts is still real people telling real stories — but the thinking around amplifying a brand's overall look and business outcomes across every channel has transformed with AI.
I'm a filmmaker first. For 25+ years I've written, directed and executive produced campaigns across TV, CTV, digital and social, directing crews from one to two hundred. I work out of Los Angeles — crews, stages and post on short notice — and through production and media partners across the UK, Europe, Canada, Australia and India.
Across the Luminess Cosmetics decade I delivered at every duration, :15 through 28:30 long form — and helped drive the conversion of their creative engine from TV-first to social and digital-first. Libraries of my work still run across their channels and inside their funnels today.
Before Really Cool Ideas I founded and ran Raymond Entertainment Direct, from 1998 to 2016.
My trusted team and partners are built for results: media and analytics specialists, a tenured group of producers and editors, and a freelance network that scales to any campaign.
I use AI to move faster and test more, without cutting the craft. Not as a talking point — I built and run 5 Star Travel Guru, a luxury travel brand with a live AI concierge I designed myself. When I say I use AI in the work, that's the receipt.
But what converts is still real people telling real stories, and that stays at the center of the work.
Public speaking and panels. I speak and moderate at trade shows, on webinars and in press interviews, on where creative, media and AI are colliding — and what's actually working right now. I'm writing a book about it: The Billion Dollar Ad King. Ask me about a panel or an appearance.
"Patrick is that rare director who marries a clear, compelling vision with calm, zero-ego leadership. He's the best director I've partnered with."
Or email patrick@reallycoolideas.tv
Speaking, panels, podcasts and press — same address.