As an Award Winning Executive Creative Director, TV & Film Director, Executive Producer, and Writer for well over 25 years, P. (Patrick) Raymond's knowledge across brand, product, and entertainment have made him sought after for his depth of experience in content creation strategy and execution.
Over the past decade in prestige beauty, his clear footprint is seen in TV & Digital campaigns for LUMINESS COSMETICS® and CONTURE® Skin Care brands which have consistently ranked #1.
Raymond's campaigns have helped partner clients achieve prolific ROI with sales from his bespoke creative campaigns earning well over two billion dollars in revenue across multiple product categories. His writing, strategy and directorial work has been instrumental in creating collabs between brand and movie studio for groundbreaking branded content that have included the likes of Disney®’s 2019 remake of “The Lion King”, where Raymond worked closely with Disney®, Beyonce's renowned celebrity makeup artist Sir John, and a top beauty brand, to bring a special commemorative beauty collection that coincided with the film launch, to life. The integration directed by and overseen by Raymond and his team, effectively promoted the film thru a full suite of commercials, tutorials, interviews, special digital content, and experiential pop up events that celebrated both the film AND the beauty collection inspired by the colors of the African landscape.
In addition, Raymond has directed campaigns for Fortune 50 giant johnson & johnson®, multiple fitness startups turned empires, and award winning food and kitchen content for major kitchen brands featuring world renowned Master Chefs Wolfgang Puck and Fabio Viviani.
Raymond has also directed and collaborated with beauty and media moguls Kathy Ireland, Kim Kardashian, Kris Jenner, countless daytime and nighttime TV celebrities, Miss USA and Universe winners, top models, beauty editors and network media personalities, top stylists and makeup artists like Pati Dubrof.
He has regularly worked with global ad agencies to create content for some of the biggest prestige travel, beauty, and wellness brands. In his free time, Raymond writes screenplays and is working on his second book with his writing partner, all with a uniting theme of inspiring others to create and live their best life.